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  The E Myth Revisited by Michael Gerber
  The E Myth Revisited by Michael Gerber
Why Most Small Business Don't Work and What to Do About It: Paperback
 
ISBN 13: 9780887307287
ISBN: 0887307280
Publisher: Harper Business
Format: Paperback
Released: April 12, 1995
Categories:  Christian Business and Business with God Events Recommended Reading
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Product Code: GERHAR3242

Description
 
In this revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Michael walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
About the Author
  • Gerber is the author of 13 business books, including the mega-bestseller The E-Myth Revisited. His revolutionary perspective has become the gold standard for small business development throughout the world, becoming what INC Magazine calls him: “The World’s #1 Small Business Guru,” and one of Business Week’s bestselling authors of past decades. Gerber’s passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved of three decades. Indeed, the unique ability of Michael E. Gerber’s perspective to lead broken business operators as they overcome their “entrepreneurial seizure” and begin to work ON their business, not IN it, is the very heart of the small business revolution he has driven.

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